Personal Brand Design : creActive Yoon
Portfolio Branding Strategy
Product Designer : Hoon Yoon
Working period : Jan. 2014 ~ Feb. 2014
In dealing with planning and designing the main brand identity of my portfolio, what is demanded of it before proceeding was not only to build up various concepts for portfolio but to integrate its' brand concept into united, firm one. In terms of defining main idea of portfolio concept, monetoned, minimalistic graphic languages are fundamentally used. When it comes to the BI, I conceptually created my own brand "creActive" in meaning of "Be creActive than creative". Eventually, in relation to the design language of portfolio, BI was designed in minimalistic way.