Oction UX Design Renewal Proposal

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Working Period: Jul. 2017

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Foster socially intimate, communicative playground within the application

 

Oction is the online auction application mainly targeting Hong Kong market. Compared to the other online auction site, Oction’s UX strategy has distinctive trait of bidding system that user join the auction by purchasing bids. In fostering the influx of users into product auction page and social communication on products, I newly designed product review section integrated with current product auction page. Review sections are designed in card UI in terms of visually highlighting and enhancing the access rate of relevant product review contents.